The creators of Bad Night, Dani Ballesteros and Luciano Ciaglia, present the project in detail, offering full transparency into the development process and its current evolution.
Entry
The script enters the QIP system, where the intellectual property is officially registered. In this initial phase, the human authorship affidavit is verified, certifying that the work was created by its authors without AI-generated content.
QANTICA PROTECTION SEAL
Your creative content is never used to train AI. Only anonymous metrics analyzed.
QIP Evaluation & Transformation
Access to the QIP system requires an initial evaluation to determine whether the work demonstrates the minimum structural potential required to proceed.
ALL FILTERS PASSED
Structural Minimum Validated
Satellite activation — Early talent ecosystem
Satellite Profile
Satellites are creators who orbit the project’s main author, joining the platform at different stages of development. They complete a verified registration process that allows for proper evaluation, and active membership is required to participate in the project’s collaboration ecosystem. This network may also include actors and recognized professionals from the audiovisual industry, whose visible support strengthens the project’s credibility, visibility, and commercial positioning.
QSS — Strategic project packaging
After the QIP phase, the QSS stage is activated, opening three operational levels: development, focused on planning and technical preparation; segmentation and networks, aimed at organizing and articulating stakeholders and territories; and distribution, centered on the execution and implementation of actions.
QSS LEVEL 1
Core Assets & Transmedia
Core Assets & Transmedia
1. PITCH DECK & BUDGET
2. GAMES MODULE
Each screenplay listed on Qantica’s marketplace includes an interactive experience designed to convey the atmosphere of the IP. The GDD analysis identifies a representative scene, extracts its dialogue from the original screenplay, and renders both as an immersive preview. Buyers don’t read a synopsis. They feel it.
RESULT
Certified 9-block GDD: genre classification, Core Loop, spatial topology, entity profile, design flags, production metrics, and narrative fields. Sealed on the blockchain alongside the cinematic analysis BC4.
BENEFIT
- The IP arrives with certified ludic due diligence — you know what game it is before investing in development.
- Two independent commercial assets from a single IP: audiovisual + gaming.
- Reproducible and traceable GDD — same analysis, same result, certified on the blockchain.
3. AUDIOVISUAL TEASER
A conceptual audiovisual teaser is developed to convey the author’s original tone, atmosphere, and emotional intent. This teaser provides an early understanding of the narrative universe, facilitating creative alignment prior to development.
4. TRANSMEDIA: MUSIC & MERCH
Original Soundtrack
Music is activated as a strategic component, similar to the gaming layer, adding commercial value to the project and enabling it to scale. It also supports the development of an original soundtrack with a renowned artist, strengthening the project’s commercial viability.
VIEW MUSIC REPORT →
QSS activates merchandising by analyzing and enhancing the project’s visual identity to maximize its commercial potential. It develops merchandise derived from the film’s visual language while identifying opportunities to create products linked to the actors, strengthening audience engagement and expanding the property’s value across multiple channels.
QSS LEVEL 2
Market Positioning & Targeting
Market Positioning & Targeting
1. LAUNCH DEPARTMENT
How we create the Strategy Structure
The Launch Department is focused on developing marketing and communication strategies for IPs born within Qantica, from launch through distribution. This goes beyond promotion, aiming to build a narrative and cultural presence around each project.
It includes the conceptualization and execution of social media strategies, campaigns, and activations, with a strong creative and directional approach aligned with each IP’s positioning.
COMMUNITY & HUMAN TALENT
How we activate the Launch Strategy
Qantica proposes a genuine connection campaign in which creators and cast open their social networks to connect directly with the project. Through Instagram Live streams hosted on @badnight_themovie, the creative process and the people behind it are made visible.
We do not emphasize the passive accumulation of followers, but rather the magnetism of real talent. The goal is to build an authentic community and share the soul of the project from within.
Segmentation
- Target Audience (+18)
- Film Festivals Circuit
- Theatrical Distribution
IMDb Analytics
Evaluation of STARmeter and commercial viability of the talent associated with the project pipeline.
QSS LEVEL 3
IP Framework & Funnel
IP Framework & Funnel
HUMAN IP
Verified Authorship
MARKETPLACE GATEWAY
Fully Packaged Entry
DIRECT AUCTION
Acquisition Funnel
MARKETPLACE — IP Exposure Layer
The Marketplace is the platform where intellectual properties certified within the Qantica system are presented to industry buyers.
Over 5,000 IPs structured using the QIP method are part of this ecosystem, where production companies, studios, and streaming platforms can identify projects ready for development, co-production, or acquisition.
INTERACTIVE PRE-RELEASES
Before entering the industrial sale phase, Bad Night presents an early interactive experience derived directly from the QIP analysis.
Bad Night Game Experience
EARLY ACCESSRELEASES — AUDIENCE SIGNAL LAYER
Social Media Strategy and Community Traction Integrated
Audience signal complements structural evaluation by adding early public interest indicators before industry negotiation begins.
Live audio conversations between writers, creators and early supporters generate a transparent layer of engagement around the project before entering negotiation stage.
Sale Process — Industry Negotiation Phase
Bad Night is currently in an active international negotiation phase after completing its structural validation through QIP and its strategic packaging within the QSS system.
The project has sparked interest from industry partners in several territories and is moving towards its final acquisition and development phase.
A script that entered the QIP system with 77 improvement points and an initial rating of 2/5 is now in the sales process across three continents, generating two independent commercial assets from a single IP.
The entire process is certified on the blockchain, while all creative decisions remain in the author’s hands.